{"id":696,"date":"2023-12-12T09:47:11","date_gmt":"2023-12-12T08:47:11","guid":{"rendered":"https:\/\/imagopr.pl\/ngage\/?p=696"},"modified":"2024-05-16T14:05:15","modified_gmt":"2024-05-16T12:05:15","slug":"case-ktw","status":"publish","type":"post","link":"https:\/\/imagopr.pl\/ngage\/en\/realizations\/presence-strategies\/case-ktw\/","title":{"rendered":"The Katowice office building that has become a symbol of Katowice."},"content":{"rendered":"

.KTW Office Buildings – a phenomenon in social media<\/h2>

In 2016, together with TDJ Estate, then a debutant developer in the commercial real estate industry, we set ourselves the goal of building a distinctive brand for the .KTW office complex, feeling responsible for its location – the heart of Katowice, right next to the legendary Spodek Arena.<\/p>

We started with communication about the demolition of the DOKP building located there, considering the inconvenience of this process to the surroundings. The culmination of the campaign was the premiere of the .KTW project during the European Economic Congress in Katowice.\u00a0SEE CASE STUDY<\/a><\/p>

With the start of the project, we initiated a three-lane communication on Facebook and Instagram: to employees, the business community, and skyscraper fans.<\/p>

Today, the .KTW brand is strongly recognizable on social media, as evidenced by the results achieved – solely organically.<\/p>

FFECTIVENESS<\/strong><\/h2>

<\/p>

Facebook<\/strong><\/p>

195000<\/span>
views<\/div><\/div><\/div><\/div>
5700<\/span>
interactions<\/div><\/div><\/div><\/div>
0<\/span>z\u0142<\/span>
on content promotion<\/div><\/div><\/div><\/div><\/div><\/section>
<\/div>

Dane za 2023 r.<\/p>

Instagram<\/strong> <\/p>

26300<\/span>
views<\/div><\/div><\/div><\/div>
5300<\/span>
interactions<\/div><\/div><\/div><\/div>
0<\/span>z\u0142<\/span>
on content promotion<\/div><\/div><\/div><\/div><\/div><\/section>
<\/div>

Dane za 2023 r.<\/p>

TOP POSTS<\/strong><\/strong><\/h2>

<\/p>

We turned a difficult question into a humorous accent, using it to kick off communication about the construction of the second .KTW tower.<\/p>