{"id":725,"date":"2023-11-08T15:45:18","date_gmt":"2023-11-08T14:45:18","guid":{"rendered":"https:\/\/imagopr.pl\/ngage\/?p=725"},"modified":"2024-05-16T14:27:45","modified_gmt":"2024-05-16T12:27:45","slug":"czytanka","status":"publish","type":"post","link":"https:\/\/imagopr.pl\/ngage\/en\/realizations\/online-ads-en\/czytanka\/","title":{"rendered":"“Text-free driving” fined for speeding in SoMe"},"content":{"rendered":"

Our task was to plan and prepare content as part of the CSR campaign “Text-free driving” fined for speeding in SoMe on Facebook and the X A4 Katowice-Krak\u00f3w platform, along with promotion.<\/p>

The social campaign, authored by Imago PR and organized by Stalexport Autostrada Ma\u0142opolska S.A., the manager of the A4 Katowice-Krak\u00f3w highway, aimed to increase awareness of the dangers of using smartphones while driving.<\/p>

We had several works by well-known Polish illustrators, a radio spot featuring Krystyna Czub\u00f3wna, a handful of statistics, and a relatively modest advertising budget.<\/p>

EFFICIENCY<\/strong><\/h2>
3000000<\/span>
views<\/div><\/div><\/div><\/div>
11000<\/span>
interactions<\/div><\/div><\/div><\/div>
11000<\/span>z\u0142<\/span>
on content promotion<\/div><\/div><\/div><\/div><\/div><\/section>
<\/div>

On the A4 Katowice-Krak\u00f3w social media channels (Facebook, X)<\/p>

TOP POSTS<\/strong><\/strong><\/h2>

<\/p>

Creators’ works posted on social media were preceded by engaging teasers with excerpts from the drawings, which were then revealed to internet users. Simultaneously, posts were published by collaborating illustrators.<\/p>