{"id":58,"date":"2023-11-08T12:58:57","date_gmt":"2023-11-08T11:58:57","guid":{"rendered":"https:\/\/imagopr.pl\/ngage\/?p=58"},"modified":"2024-02-06T11:39:30","modified_gmt":"2024-02-06T10:39:30","slug":"prowadze-jestem-trzezwy","status":"publish","type":"post","link":"https:\/\/imagopr.pl\/ngage\/realizacje\/zarzadzanie-spolecznosciami\/prowadze-jestem-trzezwy\/","title":{"rendered":"\u201eProwadz\u0119, jestem trze\u017awy\u201d \u2013 wspieramy Fundacj\u0119 Trze\u017awo\u015b\u0107"},"content":{"rendered":"<p>Od 2022 r. wspieramy Fundacj\u0119 Trze\u017awo\u015b\u0107 im. Krzysztofa Gmyrka w realizacji corocznej kampanii \u201eProwadz\u0119 jestem trze\u017awy\u201d. Opr\u00f3cz fundacji organizatorami akcji s\u0105 Wojew\u00f3dztwo \u015al\u0105skie i Regionalny O\u015brodek Polityki Spo\u0142ecznej Wojew\u00f3dztwa \u015al\u0105skiego, a partnerem merytorycznym \u015al\u0105ska Policja.\u00a0\u00a0<\/p><p>Celem kampanii jest podnoszenie \u015bwiadomo\u015bci kierowc\u00f3w i os\u00f3b z ich otoczenia na temat zagro\u017ce\u0144, kt\u00f3re wi\u0105\u017c\u0105 si\u0119 z jazd\u0105 pod wp\u0142ywem alkoholu i innych \u015brodk\u00f3w odurzaj\u0105cych, a tak\u017ce u\u015bwiadomienie, jak wa\u017cne jest reagowanie na takie zachowania.&nbsp;<\/p><p><strong>EDYCJA 2022<\/strong>&nbsp;<\/p><h2 class=\"wp-block-heading has-zielony-color has-text-color has-link-color wp-elements-0577d4319b7f9d1dbc89ec997c9da6f5\" style=\"font-size:40px\"><strong>EFEKTYWNO\u015a\u0106<\/strong><\/h2><section id=\"block_a1f9539dd925fdec3f6f4533a1dc84b9\" class=\"block_counter_block\" ><div class=\"row\"><div class=\"col justify-content-around align-items-baseline align-self-stretch block_counter__single\"><div class=\"row justify-content-center\"><div class=\"col-12 text-center\"><span class=\"block_counter__single--number js-counter\" data-counter-delay=\"5\">2300000<\/span><div class=\"block_counter__single--name\">wy\u015bwietle\u0144<\/div><\/div><\/div><\/div><div class=\"col justify-content-around align-items-baseline align-self-stretch block_counter__single\"><div class=\"row justify-content-center\"><div class=\"col-12 text-center\"><span class=\"block_counter__single--number js-counter\" data-counter-delay=\"5\">3200<\/span><div class=\"block_counter__single--name\">interakcji<\/div><\/div><\/div><\/div><div class=\"col justify-content-around align-items-baseline align-self-stretch block_counter__single\"><div class=\"row justify-content-center\"><div class=\"col-12 text-center\"><span class=\"block_counter__single--number js-counter\" data-counter-delay=\"5\">9400<\/span><span class=\"block_counter__single--unit\">z\u0142<\/span><div class=\"block_counter__single--name\">na&nbsp;promocj\u0119 tre\u015bci<\/div><\/div><\/div><\/div><\/div><\/section><div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><p class=\"has-text-align-left\">Tre\u015bci z kana\u0142\u00f3w \u201eProwadz\u0119 jestem trze\u017awy\u201d (Facebook, Instagram, YouTube) promowane w obr\u0119bie wojew\u00f3dztwa \u015bl\u0105skiego&nbsp;<\/p><h2 class=\"wp-block-heading has-zielony-color has-text-color has-link-color wp-elements-7f69100c0219ca4bc6082bdb2798ae17\" style=\"font-size:40px\"><strong><strong>TOP POSTY<\/strong><\/strong><\/h2><p><\/p><p>Miesi\u0119czna kampania zosta\u0142a zrealizowana w mediach spo\u0142eczno\u015bciowych z wykorzystaniem r\u00f3\u017cnych form prezentowania tre\u015bci. Publikacje odwo\u0142ywa\u0142y si\u0119 zar\u00f3wno do emocji, jak i zach\u0119ca\u0142y do reagowania \u2013 posty oparte na storytellingu u\u015bwiadamia\u0142y odbiorcom, \u017ce podobne historie mog\u0105 spotka\u0107 tak\u017ce ich.<\/p><iframe loading=\"lazy\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?height=314&#038;href=https%3A%2F%2Fwww.facebook.com%2FFundacjaTrzezwosc%2Fvideos%2F676449423849082%2F&#038;show_text=false&#038;width=560&#038;t=0\" width=\"560\" height=\"314\" style=\"border:none;overflow:hidden\" scrolling=\"no\" frameborder=\"0\" allowfullscreen=\"true\" allow=\"autoplay; clipboard-write; encrypted-media; picture-in-picture; web-share\" allowFullScreen=\"true\"><\/iframe><p>Zrealizowany spot z udzia\u0142em ambasadora Bartosza Wagi uzyska\u0142 wysok\u0105 retencj\u0119 na YouTube si\u0119gaj\u0105c\u0105 97,2%.<\/p><iframe loading=\"lazy\" src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https%3A%2F%2Fwww.facebook.com%2FFundacjaTrzezwosc%2Fposts%2Fpfbid02DHnEHrT985vryZsvqaMsmghvFaiWuKyHf4BoGCaCz8NFAZ7N3DMY2Lyeb4Tc9CkTl&#038;show_text=true&#038;width=500\" width=\"500\" height=\"706\" style=\"border:none;overflow:hidden\" scrolling=\"no\" frameborder=\"0\" allowfullscreen=\"true\" allow=\"autoplay; clipboard-write; encrypted-media; picture-in-picture; web-share\"><\/iframe><p>Kluczowym elementem storytellingowym by\u0142y historie trzech osobistych relacji (bracia, przyjaci\u00f3\u0142ki, ma\u0142\u017ce\u0144stwo) z dw\u00f3ch perspektyw \u2013 bliskiego i sprawcy. Ka\u017cda historia obrazowa\u0142a s\u0142abo\u015b\u0107 zwi\u0105zan\u0105 z brakiem reakcji (bliski) i decyzj\u0105 o prowadzeniu pod wp\u0142ywem (sprawca) oraz utrat\u0119 emocjonaln\u0105 b\u0119d\u0105c\u0105 konsekwencj\u0105 tych s\u0142abo\u015bci.<\/p><iframe loading=\"lazy\" src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https%3A%2F%2Fwww.facebook.com%2FFundacjaTrzezwosc%2Fposts%2Fpfbid02Xzg359zHYiVQXYaF63JhH6VnTaK8ba1wehGWcNFUwAWCaZudLP7TNZNGeHnoRsV3l&#038;show_text=true&#038;width=500\" width=\"500\" height=\"838\" style=\"border:none;overflow:hidden\" scrolling=\"no\" frameborder=\"0\" allowfullscreen=\"true\" allow=\"autoplay; clipboard-write; encrypted-media; picture-in-picture; web-share\"><\/iframe><p>W kolejnym etapie przygotowali\u015bmy post z okre\u015blonymi typami os\u00f3b nienadaj\u0105cymi si\u0119 do prowadzenia pojazd\u00f3w. Publikacja zach\u0119ca\u0142a do reagowania i pokazywa\u0142a, jak zrobi\u0107 to skutecznie oraz zwraca\u0142a uwag\u0119, \u017ce nawet niewielka dawka alkoholu lub kac to tak\u017ce stan wykluczaj\u0105cy mo\u017cliwo\u015b\u0107 prowadzenia pojazdu.<\/p><iframe loading=\"lazy\" src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https%3A%2F%2Fwww.facebook.com%2FFundacjaTrzezwosc%2Fposts%2Fpfbid0AVH3ajwkyvMkgrzEhWsdC2XoxLrRDuQH8toJyUxwwGPLAcSuk7AB2i9AVoXshQNol&#038;show_text=true&#038;width=500\" width=\"500\" height=\"799\" style=\"border:none;overflow:hidden\" scrolling=\"no\" frameborder=\"0\" allowfullscreen=\"true\" allow=\"autoplay; clipboard-write; encrypted-media; picture-in-picture; web-share\"><\/iframe><p>W kontek\u015bcie \u015bwi\u0105teczno-noworocznym opracowali\u015bmy tak\u017ce posty RTM nawi\u0105zuj\u0105ce do g\u0142\u00f3wnego przes\u0142ania kampanii.<\/p><iframe loading=\"lazy\" src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https%3A%2F%2Fwww.facebook.com%2FFundacjaTrzezwosc%2Fposts%2Fpfbid02KSMNaoJQ6Bjv7zmkNgFK9uPH9W2u9Vrr4weSwTUP3MMLwWDaEL8Jb89ubbDqMWbcl&#038;show_text=true&#038;width=500\" width=\"500\" height=\"698\" style=\"border:none;overflow:hidden\" scrolling=\"no\" frameborder=\"0\" allowfullscreen=\"true\" allow=\"autoplay; clipboard-write; encrypted-media; picture-in-picture; web-share\"><\/iframe><p>W ramach podsumowanie zrealizowali\u015bmy reporta\u017c z \u201eTrze\u017awego poranka\u201d \u2013 akcji organizowanej wsp\u00f3lnie ze \u015al\u0105sk\u0105 Policj\u0105 polegaj\u0105c\u0105 na badaniu trze\u017awo\u015bci kierowc\u00f3w. Zesp\u00f3\u0142 NGAGE wspierali specjali\u015bci Imago PR w dzia\u0142aniach media relations, dzi\u0119ki czemu przekaz trafi\u0142 tak\u017ce do medi\u00f3w masowych, w tym do g\u0142\u00f3wnego wydania Fakt\u00f3w TVN.&nbsp;<\/p><iframe loading=\"lazy\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?height=314&#038;href=https%3A%2F%2Fwww.facebook.com%2FFundacjaTrzezwosc%2Fvideos%2F2148833158838732%2F&#038;show_text=false&#038;width=560&#038;t=0\" width=\"560\" height=\"314\" style=\"border:none;overflow:hidden\" scrolling=\"no\" frameborder=\"0\" allowfullscreen=\"true\" allow=\"autoplay; clipboard-write; encrypted-media; picture-in-picture; web-share\" allowFullScreen=\"true\"><\/iframe><p>Kampania \u201eProwadz\u0119, jestem trze\u017awy\u201d (edycja 2022 r.) zosta\u0142a wyr\u00f3\u017cniona w konkursie PR Wings, organizowanym przez Stowarzyszenie Agencji Public Relations na najlepsze projekty komunikacyjne w Polsce w kategorii \u201eKomunikacja w mediach spo\u0142eczno\u015bciowych i influencer marketing\u201d. To pierwsza nagroda dla tej, realizowanej od ponad 20 lat, akcji promuj\u0105cej trze\u017awo\u015b\u0107 za kierownic\u0105.&nbsp;<\/p><figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/imagopr.pl\/ngage\/wp-content\/uploads\/2023\/11\/fot.-michal-gmitruk-production-1024x683.jpeg\" alt=\"\" class=\"wp-image-556\" srcset=\"https:\/\/imagopr.pl\/ngage\/wp-content\/uploads\/2023\/11\/fot.-michal-gmitruk-production-1024x683.jpeg 1024w, https:\/\/imagopr.pl\/ngage\/wp-content\/uploads\/2023\/11\/fot.-michal-gmitruk-production-300x200.jpeg 300w, https:\/\/imagopr.pl\/ngage\/wp-content\/uploads\/2023\/11\/fot.-michal-gmitruk-production-768x512.jpeg 768w, https:\/\/imagopr.pl\/ngage\/wp-content\/uploads\/2023\/11\/fot.-michal-gmitruk-production-1536x1024.jpeg 1536w, https:\/\/imagopr.pl\/ngage\/wp-content\/uploads\/2023\/11\/fot.-michal-gmitruk-production.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Fot. Micha\u0142 Gmitruk Production&nbsp;<\/figcaption><\/figure>","protected":false},"excerpt":{"rendered":"<p>Efektywna kontynuacja akcji spo\u0142ecznej &#8220;Prowadz\u0119 \u2013 jestem trze\u017awy\u201d dla Fundacji Trze\u017awo\u015b\u0107.<\/p>\n","protected":false},"author":1,"featured_media":562,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u201eProwadz\u0119, jestem trze\u017awy\u201d \u2013 wspieramy Fundacj\u0119 Trze\u017awo\u015b\u0107 - NGAGE<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201eProwadz\u0119, jestem trze\u017awy\u201d \u2013 wspieramy Fundacj\u0119 Trze\u017awo\u015b\u0107 - 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