{"id":95,"date":"2023-11-08T15:45:18","date_gmt":"2023-11-08T14:45:18","guid":{"rendered":"https:\/\/imagopr.pl\/ngage\/?p=95"},"modified":"2024-02-07T09:55:48","modified_gmt":"2024-02-07T08:55:48","slug":"jazda-bez-czytanki","status":"publish","type":"post","link":"https:\/\/imagopr.pl\/ngage\/realizacje\/online-ads\/jazda-bez-czytanki\/","title":{"rendered":"\u00a0\u201eJazda bez czytanki\u201d z mandatem za pr\u0119dko\u015b\u0107 w SoMe\u00a0"},"content":{"rendered":"<p>Naszym zadaniem by\u0142o zaplanowanie i przygotowanie tre\u015bci w ramach kampanii CSR \u201eJazda bez czytanki\u201d na Facebooku i platformie X A4 Katowice \u2013 Krak\u00f3w wraz z promocj\u0105.\u00a0<\/p><p>Kampania spo\u0142eczna autorstwa Imago PR, kt\u00f3rej organizatorem by\u0142 Stalexport Autostrada Ma\u0142opolska S.A., zarz\u0105dca autostrady A4 Katowice-Krak\u00f3w mia\u0142a na celu zwi\u0119kszenie \u015bwiadomo\u015bci zagro\u017ce\u0144, jakie niesie za sob\u0105 korzystanie ze smartfon\u00f3w podczas prowadzenia pojazd\u00f3w.&nbsp;<\/p><p>Dysponowali\u015bmy kilkoma pracami znanych polskich rysownik\u00f3w, spotem radiowym z Krystyn\u0105 Czub\u00f3wn\u0105, gar\u015bci\u0105 statystyk oraz stosunkowo niewielkim bud\u017cetem reklamowym.<\/p><h2 class=\"wp-block-heading has-zielony-color has-text-color has-link-color wp-elements-0577d4319b7f9d1dbc89ec997c9da6f5\" style=\"font-size:40px\"><strong>EFEKTYWNO\u015a\u0106<\/strong><\/h2><section id=\"block_ad451aacff7ab6af31556f70ea972354\" class=\"block_counter_block\" ><div class=\"row\"><div class=\"col justify-content-around align-items-baseline align-self-stretch block_counter__single\"><div class=\"row justify-content-center\"><div class=\"col-12 text-center\"><span class=\"block_counter__single--number js-counter\" data-counter-delay=\"5\">3000000<\/span><div class=\"block_counter__single--name\">wy\u015bwietle\u0144<\/div><\/div><\/div><\/div><div class=\"col justify-content-around align-items-baseline align-self-stretch block_counter__single\"><div class=\"row justify-content-center\"><div class=\"col-12 text-center\"><span class=\"block_counter__single--number js-counter\" data-counter-delay=\"5\">11000<\/span><div class=\"block_counter__single--name\">interakcji<\/div><\/div><\/div><\/div><div class=\"col justify-content-around align-items-baseline align-self-stretch block_counter__single\"><div class=\"row justify-content-center\"><div class=\"col-12 text-center\"><span class=\"block_counter__single--number js-counter\" data-counter-delay=\"5\">11000<\/span><span class=\"block_counter__single--unit\">z\u0142<\/span><div class=\"block_counter__single--name\">na&nbsp;promocj\u0119 tre\u015bci<\/div><\/div><\/div><\/div><\/div><\/section><div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><p class=\"has-text-align-left\">W kana\u0142ach social media A4 Katowice-Krak\u00f3w (Facebook, X)&nbsp;<\/p><h2 class=\"wp-block-heading has-zielony-color has-text-color has-link-color wp-elements-7f69100c0219ca4bc6082bdb2798ae17\" style=\"font-size:40px\"><strong><strong>TOP POSTY<\/strong><\/strong><\/h2><p><\/p><p>Zamieszczane w mediach spo\u0142eczno\u015bciowych prace tw\u00f3rc\u00f3w poprzedzi\u0142y anga\u017cuj\u0105ce teasery z fragmentami rysunk\u00f3w, kt\u00f3re nast\u0119pnie by\u0142y ods\u0142aniane przed internautami. R\u00f3wnolegle posty publikowali zaanga\u017cowani do wsp\u00f3\u0142pracy rysownicy.&nbsp;<\/p><iframe loading=\"lazy\" src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https%3A%2F%2Fwww.facebook.com%2Fa4katowicekrakow%2Fposts%2Fpfbid0SLiZR14LvfafH3akmDke2NKY7V7HvJ7dSPyn9ujfPTTMyPBHdkSnRc1DHSWfLrXil&#038;show_text=true&#038;width=500\" width=\"500\" height=\"698\" style=\"border:none;overflow:hidden\" scrolling=\"no\" frameborder=\"0\" allowfullscreen=\"true\" allow=\"autoplay; clipboard-write; encrypted-media; picture-in-picture; web-share\"><\/iframe><p>Rysunki w pe\u0142nej krasie publikowali\u015bmy z opisami, kt\u00f3re wzbudza\u0142y zaanga\u017cowanie u\u017cytkownik\u00f3w. Wykorzystali\u015bmy m.in. strategi\u0119 real-time marketing (RTM) \u2013 w przypadku pracy Andrzej Rysuje by\u0142a to viralowa pomy\u0142ka z publikacj\u0105 draftu posta.<\/p><iframe loading=\"lazy\" src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https%3A%2F%2Fwww.facebook.com%2Fa4katowicekrakow%2Fposts%2Fpfbid0387EWn8AJfDVX5r5gVf2cRWkCaArn9fLQtmfJKaBRxNQroEmaDpDLeKcVwWRHXyY4l&#038;show_text=true&#038;width=500\" width=\"500\" height=\"623\" style=\"border:none;overflow:hidden\" scrolling=\"no\" frameborder=\"0\" allowfullscreen=\"true\" allow=\"autoplay; clipboard-write; encrypted-media; picture-in-picture; web-share\"><\/iframe><p>Rysunkowi Marty Frej towarzyszy\u0142o prowokacyjne pytanie Kto (si\u0119) lepiej prowadzi? \u2013 nawi\u0105zuj\u0105ce do odwiecznego dylematu, kto jest lepszym kierowc\u0105.<\/p><iframe loading=\"lazy\" src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https%3A%2F%2Fwww.facebook.com%2Fa4katowicekrakow%2Fposts%2Fpfbid036MtN6p8MHuXHi93RY9wtAgwbL5dWKB6FFFVqiHVRDxnxseaWQQ6r9PZ7e69DKAwrl&#038;show_text=true&#038;width=500\" width=\"500\" height=\"610\" style=\"border:none;overflow:hidden\" scrolling=\"no\" frameborder=\"0\" allowfullscreen=\"true\" allow=\"autoplay; clipboard-write; encrypted-media; picture-in-picture; web-share\"><\/iframe><p>Spot radiowy z udzia\u0142em Krystyny Czub\u00f3wny osadzili\u015bmy w formie animacji \u201elyric video\u201d.<\/p><iframe loading=\"lazy\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?height=476&#038;href=https%3A%2F%2Fwww.facebook.com%2Fa4katowicekrakow%2Fvideos%2F3025939004378300%2F&#038;show_text=false&#038;width=476&#038;t=0\" width=\"476\" height=\"476\" style=\"border:none;overflow:hidden\" scrolling=\"no\" frameborder=\"0\" allowfullscreen=\"true\" allow=\"autoplay; clipboard-write; encrypted-media; picture-in-picture; web-share\" allowFullScreen=\"true\"><\/iframe><p>Dane statystyczne, kt\u00f3re stanowi\u0142y zaplecze merytoryczne kampanii, zaprezentowali\u015bmy w formie infografik.<\/p><iframe loading=\"lazy\" src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https%3A%2F%2Fwww.facebook.com%2Fa4katowicekrakow%2Fposts%2Fpfbid0AZD5N37eQR2xDsyHof2UffLvjTJVL2F2QiouArNqDaCgezaZsyeoMWXFE6opXHsCl&#038;show_text=true&#038;width=500\" width=\"500\" height=\"666\" style=\"border:none;overflow:hidden\" scrolling=\"no\" frameborder=\"0\" allowfullscreen=\"true\" allow=\"autoplay; clipboard-write; encrypted-media; picture-in-picture; web-share\"><\/iframe><p>Strategi\u0119 real-time marketing (RTM) wykorzystali\u015bmy tak\u017ce po zako\u0144czeniu kampanii \u2013 nawi\u0105zuj\u0105c do sztucznej inteligencji i czatu GPT.<\/p><iframe loading=\"lazy\" src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https%3A%2F%2Fwww.facebook.com%2Fa4katowicekrakow%2Fposts%2Fpfbid036XpoNVSwcf38NQuXgF2dNEwB2xRDPkMKieVxDE64pnHuSTYF7XJ7E9AQaQfJy8pLl&#038;show_text=true&#038;width=500\" width=\"500\" height=\"711\" style=\"border:none;overflow:hidden\" scrolling=\"no\" frameborder=\"0\" allowfullscreen=\"true\" allow=\"autoplay; clipboard-write; encrypted-media; picture-in-picture; web-share\"><\/iframe>","protected":false},"excerpt":{"rendered":"<p>Sprawd\u017a, jak w ramach kampanii CSR \u201eJazda bez czytanki\u201d osi\u0105gn\u0119li\u015bmy wielomilionowe zasi\u0119gi i zaanga\u017cowanie liczone w setkach tysi\u0119cy za kwot\u0119 odpowiadaj\u0105c\u0105 warto\u015bci artyku\u0142u sponsorowanego w czo\u0142owym portalu horyzontalnym.<\/p>\n","protected":false},"author":1,"featured_media":558,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - 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