BEARER OF BAD NEWS. HOW TO EFFECTIVELY COMMUNICATE RISK? (Imago PR blog)

The coronavirus pandemic is a time when many leaders are forced to communicate information and decisions with a negative impact on their recipients. Skillful communication of risks, as well as enabling people to prepare for them, is a prerequisite for minimising losses and, what is important in the current situation, for eroding or increasing the confidence in the organisation and/or communicator.

Is it possible to communicate risks effectively? How to do that? How to prepare recipients for difficult decisions? How to communicate without exacerbating the problems and without releasing the destructive mechanism of a self-fulfilling prophecy? And finally, should you even communicate the risk if you are not sure that it will materialise?

Rafał Czechowski, managing director of Imago PR, answers these questions on our company blog (in Polish).