IMAGO PR MODIFIES STRUCTURE AND STRENGTHENS TEAM

Refreshed structure and a stronger team. Marta Dobrzańska and Maciej Preidl are promoted to account director positions. Paweł Gniadek joined the agency, taking on the role of strategy director.

Marta Dobrzańska and Maciej Preidl have been working at Imago PR since 2015. Both have worked as senior account managers until now, leading teams that successfully provide services to Imago PR clients. Marta Dobrzańska and Maciej Preidl led projects awarded in competitions for the best PR campaigns: Złote Spinacze and European Excellence Awards. In their new positions, they oversee the implementation of all agency projects in the areas of brand PR and corporate PR.

The newly created position of strategy director was taken by Paweł Gniadek, who is responsible for strategies developed and implemented by Imago PR for the agency’s clients, and for coordination in the new business area. Paweł Gniadek previously worked in managerial positions in both public relations agencies and large organizations. He co-created effective communication and promotional structures, prepared and supervised many successful projects (e.g., IPOs, acquisitions, consolidations) and campaigns in the area of communication and promotion. His achievements include (together with teams) numerous awards and distinctions, including two first prizes for best investor relations awarded by Gazeta Giełdy “Parkiet” and the title “PR Person of 2012” awarded in 2012 by the industry monthly “Brief”. Paweł Gniadek also conducts classes for students on various areas of communication.

As part of the modified structure, a team dedicated to social media communication, led by Bartosz Makowiec, has also been operating in the agency for several months.

– Changes in our organization are a response to the dynamically behaving market, where client needs have become variable in short periods and require reaching for new competencies. We want to be a partner for our clients in adapting their strategies to new, and sometimes sudden, challenges. The latest personnel decisions are a guarantee of this – says Rafał Czechowski, the company’s founder and managing director at Imago PR.

Imago Public Relations was founded in 1998. It is one of the most awarded PR companies in Poland, with 23 industry awards.

The agency is the exclusive representative of Eurocom PR Worldwide and Automotive Public Relations – international networks of independent PR firms.