11TH EUROPEAN ECONOMIC CONGRESS AND 4TH EUROPEAN START-UP DAYS IN SUMMARY

The 11th European Economic Congress in Katowice and 4th European Start-up Days were record-breaking in many respects. Also for the Imago PR team.

Running the press office of the largest business event in Central Europe, we had 750 journalists representing over 175 editorial offices “under our care”. This year’s cooperation with the media resulted in over 12.5 thousand publications in traditional media. During three congress days, more than 5.5 thousand mention of the events appeared in social media with a total reach of 6.1 million unique users. The advertising equivalent estimated as of 10 June this year exceeded PLN 55 million.

Photo: EEC2019, PTWP