#ANGELSOFTHECONGRESS AT THE LARGEST BUSINESS EVENT IN CENTRAL EUROPE

We have completed three days of the 11th European Economic Congress, two days of the 4th European Start-up Days, cooperation with 750 accredited media and intense (PR) work. For the 11th time in the 20-year history of Imago PR, we have been carrying out communication activities for this largest business event in Central Europe, for which we won the Golden Paperclip in 2011.

We also support the activities of Stowarzyszenie Pomocy Dzieciom i Młodzieży Dom Aniołów Stróżów (Guardian Angel House of the Children and Youth Welfare Association). This is the second time we have proposed to combine the activity of the participants of the European Economic Congress with acting for a noble cause. We designed a campaign entitled “#AngelsofhteCongress. Take a step for a good cause,” encouraging those present at the event to count the steps they take. At the association’s stand, the energy of the  participants of the event was translated into engagement, the emanation of which was to fill angel wings. The entire area of the wings was successfully filled with individual cards representing the kilometres walked by the participants. During the three days of the congress, the participants recorded on their pedometers and walked on the treadmills available at the stand as many as 1.5 million steps. Thanks to this, Stalexport Autostrada Małopolska will donate 15 thousand zlotys to Dom Aniołów.

We are glad that we could take many steps together with the Angels.