Up to one in four car accidents can be caused by a driver using a smartphone. The A4 Katowice-Krakow administrator’s campaign for safer travel is simple: “Driving without reading.” Cartoon satire, a form of expression that is quickly assimilated, made it possible to deliver a strong message precisely where the problem arises: on phone screens. The involvement of well-known authors allowed the campaign to avoid moralizing while expanding the scope of its message, without risking the brand. The persuasive power of the message determined the campaign’s effectiveness.
By using traditional media collaboration tools: press releases, interviews, expert positioning, media meetings, and managing knowledge about the venue during individual visits and tours of Spodek, we have achieved significant results and valuable relationships. Spodek is a “self-sufficient” venue, one might say. A full, bustling Spodek, probably yes. A pandemic-era Spodek, adjacent to the temporary C-19 hospital, not necessarily.
Roca is the leading brand in the bathroom equipment market. Its ambition is to inspire and create trends. Roca also responds to objective changes in our environment. In the draft of a new guide – putting the bathroom in the context of a pandemic – we wanted to express this attitude of awareness and openness.
What content and form of communication should be chosen to highlight the values the brand serves and emphasize the company’s position as a responsible industry leader? What creative ideas can a public relations agency from Katowice propose in connection with the upcoming UN summit?