Case studies

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Combating disinformation about heat pumps

“Heating bills of horror” and “Heat pump hounds” – between 2023 and 2025, the narrative about heat pumps was dominated by alarmist materials suggesting that the technology was failing. This negative message led to a decline in interest in this key solution for the energy transition. However, the source of the problems was not the pumps themselves, but the dishonest practices of a small number of installers in the Clean Air program, who – seeking profit – installed poorly selected devices, generating high electricity bills. Stiebel Eltron was one of the first manufacturers to take steps to rebuild trust, providing reliable data, case studies, and debunking emerging myths.

Raising cyber awareness through media relations

The growing number of cyberattacks, weak security measures, and low awareness of the obligations arising from the NIS2 directive are a daily reality for many Polish companies and institutions. The consequences of incidents can be serious: from threats to health and life, through business disruptions, to financial penalties and reputational damage. Therefore, Stormshield and DAGMA IT Security launched educational initiatives to increase organizational resilience and strengthen the country’s cyber resilience. Real-time communication, based on expert knowledge, included alerting users to threats, identifying appropriate responses, and presenting practical implementations across various industries.

Social campaign “Driving without reading”

Up to one in four car accidents can be caused by a driver using a smartphone. The A4 Katowice-Krakow administrator’s campaign for safer travel is simple: “Driving without reading.” Cartoon satire, a form of expression that is quickly assimilated, made it possible to deliver a strong message precisely where the problem arises: on phone screens. The involvement of well-known authors allowed the campaign to avoid moralizing while expanding the scope of its message, without risking the brand. The persuasive power of the message determined the campaign’s effectiveness.

50 years of Katowice’s Spodek

By using traditional media collaboration tools: press releases, interviews, expert positioning, media meetings, and managing knowledge about the venue during individual visits and tours of Spodek, we have achieved significant results and valuable relationships. Spodek is a “self-sufficient” venue, one might say. A full, bustling Spodek, probably yes. A pandemic-era Spodek, adjacent to the temporary C-19 hospital, not necessarily.