Poland in the thermovision camera

Firstly, to identify Isover, an insulation manufacturer, as a leader in competence in the application of insulation materials and a responsible entity that considers important social issues on a global scale in its operations. Secondly, to draw attention to the need and importance of thermal insulation of residential, office, and industrial buildings, especially in the context of the introduced mandatory energy performance certificates for buildings.

The communication strategy was based on drawing the media’s attention to the problem of proper insulation of buildings in Poland by preparing the first thermal imaging report on public buildings and the headquarters of ecologically oriented NGOs.

To emphasize the importance of the problem, we selected a group of ministerial buildings and state-owned diplomatic missions, as well as the headquarters of ecologically oriented NGOs.

Knowing the low quality of insulation in such buildings, it was assumed that negative examples in this area and the reversal of the schematic roles of corporations and environmentalists would particularly draw the attention of the media and public opinion to the need for high-quality insulation in the context of legislative changes and climate care.

For the first time in history, the company’s experts analyzed, using thermovision cameras (technology used during energy audits), the insulation status of buildings belonging to institutions and organizations involved in promoting pro-ecological attitudes, behaviors, and projects: ministries, embassies and diplomatic missions, companies, and NGOs focused on environmental protection, such as the buildings of the Swedish embassy, the WWF ecological organization, or the Ministry of Environment.

The aim of the report was not only to identify objects that poorly served the climate but to propose solutions that would change this state of affairs. Thanks to its attractive form and the use of thermographic images, the report was interesting material for the media, while also fulfilling an educational and informational function.

The results showed that over 70% of the analyzed buildings were poorly or very poorly insulated.

Two of the most strikingly presented negative examples were the buildings of Isover Polska, the author of the report, and WWF Polska, a pro-ecological organization that co-authored the analysis.

At the same time, the negative message did not burden any organization – energy-inefficient headquarters were presented without identifying the institutions using them, with the exception of Isover and WWF.

The presentation of the report “Poland in the Thermographic Lens” at a press conference during COP 14 in Poznań was supplemented by a special Isover Polska exhibition stand prepared jointly with the ecological organization WWF, built in the shape of an ecological labyrinth, which allowed Summit participants to empirically learn about the impact of insulation and energy savings (thermal, electrical) on the climate. The exhibition was visited by, among others, Prime Minister Donald Tusk.