03.11.2020
The International Congress Center in Katowice won the title and statuette of Top Brand 2020 in the trade fair category.
The results of the 13th edition of the largest analysis of brand media coverage on the Polish market were announced by the “Press” Magazine and “PRESS-SERVICE Monitoring Mediów”. For the purposes of the report, materials from the press, the Internet and social media published between July 1, 2019 and June 30, 2020 were analyzed – a total of over 97 million pieces of information: 2 million press texts, 15 million online texts and 80 million posts in social media. The International Congress Center in Katowice outpaced the competition in terms of the reach of materials mentioning the company.
Since 2016, the communication of the International Congress Center in Katowice in Katowice has been managed by its manager, PTWP Event Center, in cooperation with the Imago Public Relations agency.
“Press” and “PRESS-SERVICE Monitoring Mediów” have been analyzing brands for 13 years, selecting the most popular brands in the media. The study selected 50 industries most frequently appearing in the media. In each sector, 10 brands that were mentioned the most were selected. In the next stage, materials concerning each brand were analyzed in detail, taking into account the adopted indicators that ultimately determine the strength of the brand. The report includes industry rankings and the classification of all 500 brands subjected to the study. The fifty brands with the strongest media presence were awarded the title and statuette of Top Brand 2020.
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