A technological trip to the future can also be a trip to the past when it comes to prices.
“Off you go through the toll-gate! And you save 4 zloty” – with this motto we are promoting modernity, comfort and price competitiveness of automated payments for the A4 Katowice-Kraków motorway. A campaign accompanying the change of tolls for category 1 vehicles reminds drivers that with an application or an on-board unit they can pay at the toll gate as little as they did ten years ago. We decorated this good news with a positive outfit, by additionally communicating that automatic payments are a good solution for everyone.
In activities promoting automated payment methods for using the A4 Katowice-Kraków motorway we consistently combine traditional and online tools. And, as statistics show – we do it effectively – the share of automated payments in the total number of transactions in peak hours has recently increased to 41%.
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