Why is it worth putting additional effort into qualitative communication and relations with the environment in the current chaos?
PR is one of those professions that is definitely wrongly ranked as one of the first on the list of potential savings in companies struggling with the economic crisis. Such an approach, to quote Talleyrand, is “…worse than a crime, it is a blunder.”
Professional, planned communication of the organisation’s intentions, actions and direction strengthens the organisation itself and all its stakeholders, both internal and external. The foundation for communicating difficult decisions is systematic trust building. It is the only factor that enables the gaining of acceptance, sympathy and public support. Moreover, research on the trust indicator shows that its high level allows organisations to achieve much better results than those with low trust levels.
What activities should be taken up in order to gain understanding and favorable attitude towards often difficult or unexpected actions in the eyes of customers, stakeholders and the public? What does the Net Promoter Score (NPS) survey consist in? Why is it worth putting additional effort into qualitative communication and relations with the environment in the current chaos?
Maciej Preidl, account manager at Imago PR, writes about trust as a quantifiable currency of the future on our company blog (in Polish).