29.04.2020

Based on the experience with swine flu or SARS pandemic, we assumed that coronavirus is at most an incident that will have little impact on our lives. The reality turned out to be different, and the problem began to grow exponentially. At the same time, it became clear that until a vaccine or effective treatment is invented, the only (commonly) available means of fighting the pandemic is probably social isolation. Thus, the world raised the call to #Stayathome!

We have witnessed (and participated in) the birth of a global social campaign encouraging others to stay at home. The initiative grew in direct proportion to the increase in the number of diagnosed cases and began to take various forms of expression.

What was the beginning of #Stayathome in Polish? Who reacted first – brands, influencers, Internet users? Bartosz Makowiec, account executive at ImagoPR, prepared many interesting examples on the company blog (in Polish).

 

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Is it possible to communicate risks effectively? How to do that? How to prepare recipients for difficult decisions? How to communicate without exacerbating the problems and without releasing the destructive mechanism of a self-fulfilling prophecy? And finally, should you even communicate the risk if you are not sure that it will materialise?
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