Custom publishing is a tool that has not been given a Polish name yet. It is used by companies and other organizations to attract new customers, build loyalty, increase brand awareness and strengthen the brand. It is also a tool of internal communication with employees or other groups within the company, which helps to inform, motivate, integrate, educate, and build a corporate culture.
Doing away with electronic or printed corporate publications, internal or external bulletins, and newsletters is a common practice when it comes to cutting costs by companies. It is especially common in times of crisis.
Waldemar Szymczyk, Imago PR Corporate Publishing Director, explains on our blog (in Polish) whether it is a good idea, using the popular FAQ format. We invite you to read it!
Pic. Bartek Barczyk
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